Zhejiang Yimei Plastic Co., Ltd.: Small Commodities

Number of visits: Date:2018-04-02 09:30


Zhejiang Yimei Plastic Co., Ltd. is a modern plastic household products manufacturing enterprise integrating R&D, production and sales. It is an excellent supplier of well-known enterprises such as RT-Mart, Goodbaby, Century Lianhua, Carrefour, Tesco, Sujia Aihua, etc. It also won the trust of many customers from Japan, Australia and Europe.

From a husband and wife shop, a small workshop to a leading company in the industry, it has become a supplier to many well-known companies. It relies on the quality-based, customer-centric and demand-oriented philosophy of Yimei people, relying on technology and design innovation. The promotion is also based on the relentless pursuit of products by Yimei people.


A small road, an orange garden, a hand-drawn car, plus 3,800 yuan, opened the road to entrepreneurship...


Zhejiang Huangyan is known as the “hometown of Chinese molds”. The mold plastics industry is developed, and its policy and industrial advantages have brought many plastic manufacturing enterprises here, many of which are well-known enterprises.

In 1998, the founders of the company, Wang Zhengguo and Lu Caifen, relyed on the location advantage of their hometowns, relying on the entrepreneurial spirit of dare to dare to do it, and relying on their passion for future life, began to get involved in the production of plastic household items. At the beginning of the business, the couple decided to cut off a small farm in the orangery as the mainstay of the economy. With the tens of thousands of dollars raised from an injection molding machine, one Fan molds, two employees started, opened the road to entrepreneurship, and also from the plastic home industry. After 20 years of development, the company currently has more than 80 injection molding machines, more than 200 employees, with an annual output value of more than 100 million yuan.



A small road, an orange garden, a trolley.
It is an injection molder, a packer, and a boss.

Taking quality as the cornerstone and opening the road to development...



At the beginning of the company's establishment, the two founders established the corporate development philosophy of "survive by credibility, develop by quality". The plastic daily necessities manufacturing industry has always been in a state of high competition and demanding cost-effectiveness. It is often difficult to ensure the quality of products while ensuring investment in research and development and production. Even in the most difficult times, Yimei has never reduced its investment in improving product quality.



In 2008, a cooperation opportunity with the large-scale business super "Darunfa" came to Yimei, but the requirements of RT-Mart's high standards were far higher than the standard of Yimei's products, in order to meet the requirements of RT-Mart. The founder of the company, Wang Zhengguo, specially purchased the latest injection molding machines, packaging machines and related equipment. At the same time, he made a comprehensive adjustment to the previous production process and quality control, formulated a strict quality management system, and introduced ISO9001 quality management. The system has greatly improved the quality of Yimei and finally won the opportunity to cooperate with RT-Mart. Since then, Yimei has also embarked on a product line that does not fight price wars and wins with high quality. It has also won cooperation opportunities with well-known companies such as Goodbaby, Century Lianhua, Carrefour, Tesco, and Sujia Aihua. The road to development.



Plug in the Internet + wings and start the road to take off...


After 2010, with the maturity of online payment technology, e-commerce began to develop at an alarming rate, becoming the main consumer channel for many consumers, especially young people. Although many years of quality and service accumulation, Yimei Plastic has deposited a large number of quality customers and distributors. However, in order to comply with social development and improve the competitiveness of enterprises, the company quickly made a decision and began to get involved in e-commerce sales. In 2012, Yimei Plastic opened its first Tmall flagship store. In the following six years, e-commerce sales started from scratch, and today it has one Jingdong flagship store, three Tmall flagship stores, and six Alis. 1688 wholesale stores, dozens of online distributors, e-commerce annual sales of more than 30 million, and maintain 10%-20% annual growth, becoming the company's new growth pole.



The corporate logo "e" not only symbolizes Yimei Company, but also symbolizes the Internet, which symbolizes Yimei's determination to strive to do a good job in the e-commerce industry.


The development of Yimei E-commerce is inseparable from the rise of the e-commerce industry, and it is also inseparable from the e-commerce strategy formulated by the company to “only supply the source of e-commerce”. What is the only source of e-commerce? Based on the professional principle of professional people, Yimei is responsible for product development, production and supply. The e-commerce sales company is responsible for the sales and operation of network terminals. The two sides have complementary advantages and mutual benefit and win-win results. 2 effects.


In addition, local market supervision departments often go to Yimei Plastics to guide the establishment of e-commerce brand, and combine the latest cases of complaints and reports from network operators, and organize employees to conduct legal lectures such as Consumer Protection Law, Advertising Law and Product Quality Law. Activities to help enterprises continuously improve the e-commerce integrity management awareness, law-abiding business awareness, and create brand awareness.


From manufacturing companies to "smart" companies, open the way to the future...



With the upgrading of consumption in the domestic market and industrial upgrading, manufacturing companies have embarked on the road of transformation and upgrading to “smart”. Yimei Plastics also took the initiative to move toward the transformation and upgrading of “smart” enterprises. The first change was the design and development of products. Lu Caifen, the founder of the company, knows that only by designing and developing products with their own characteristics can consumers remember you. Therefore, after several years of uninterrupted design and development, we have developed a collection of rain tree series, vine series, and private goods series, which meets the needs of consumers for personalized, customized and differentiated products. In just a few months, each series of products has reached millions of sales. Among them, the two products of the private goods collection also successfully entered the "China Excellent Industrial Design Award".



In addition, the company completed the automation transformation and upgrading of the production workshop in 2017, using the industrial robots and automatic feeding system of Swiss ABB company to carry out intelligent control of the whole production process, the overall efficiency has increased by 2 times, and the future development is started. road.



China’s reform and opening up has been going on for nearly 40 years. In the past 40 years, earth-shaking changes have taken place. The report of the 19th Party Congress has pointed out the direction for the development of the new era. "To meet the people's longing for a better life", "manufacturing good and affordable products", "environmental protection, health, fashion products", etc., has become the consensus of all Yimei people. For a long period of time in the future, it is the direction of Yimei’s efforts to innovate the development model of enterprises and build a better life for people.

TypeInfo: Company news

Keywords for the information: